Lewers

Lewers is an experienced, forward-thinking research company dedicated to providing our clients with the information they need to make the right decisions for their business. At Lewers, we collaborate with you to create the best approach to meet the research objectives.

The purpose of research is not just to deliver numbers, but to provide real insight. We craft meaning from data and provide concrete solutions that address business objectives. We arm our clients with genuine, relevant and outcome-focused insights based on robust, intelligent analysis and critical thinking.

At Lewers, we deliver – because we love what we do.

At Lewers innovation is in our DNA. Our focus is global as we seek out leading-edge technology solutions that allow us to analyse and predict results at an unprecedented level. We are working with exciting new tools that allow us to provide insights from data that until now has not been possible to gather.

Purple Patch is our own consumer consulting board of over 5,000 engaged participants, and the centre of our fast response capabilities. It was created from our clients’ needs for faster quality answers and our desire to have our own hothouse environment to test new approaches.

At Lewers, we don’t work for you, we work with you. In the true spirit of partnership, we collaborate to achieve shared goals.

Our ability and willingness to adapt quickly to the changing needs of our clients means that our work is always relevant and ahead of the curve. You can trust us to provide expert advice and support to create an advantage for your business.

‘Lisa and the whole Lewers team operate as an extension of our customer insights team. The quality of the work Lewers deliver to us is outstanding but the real difference we get from working with Lewers is this insight is delivered to us in a true partnership approach. Lisa and the team deliver the hard news, when it’s needed, in the spirit of respect and mutual accountability for having great work in market which supports our business aspirations.

The Lewers team have developed outstanding working relationships not just with the research team but with our Marketers and agencies as well. Our senior marketing team regularly pick up the phone and call Lisa and her team to discuss how the brand is performing in market, what she is seeing in relation to a changing competitive context and to generally discuss current and potential campaigns.

The Lewers team are also on the front foot with regards to innovation in the tracking space – through trialling creative ways of delivering insights to looking at evolving the way we collect data and integrate insights from social media and qualitative research alongside traditional quantitative
forms of tracking.

Lisa and her team have truly developed into a trusted advisor for our marketing team – well beyond a research house providing tracking.’

LIZ MOORE | TELSTRA
Director of Research, Insights & Analytics

‘The brand and campaign tracking has been invaluable to our planning process. The new methodology means that we have a significantly improved view of where we need to focus our spend by customer segment, region and product. It has closed the loop on reporting in a way that has contributed to our forward planning but also allows us to be more responsive while campaigns are in the market.’

OMD
Business Director

‘It is a great pleasure to work with a research partner as collaborative and strategic as Lewers Research. With a deep understanding of our business and enthusiasm to partner with us on uncovering insights to inform marketing opportunities, Lewers add enormous value to our business. Over the past two years, Lewers have worked closely alongside the Telstra marketing and insights teams to develop a range of agile and innovative research solutions. This partnership has provided us with tangible insights that have helped shape our brand and track our marketing communications. My team and I particularly enjoy the passion and dedication with which Lisa Lewers and her team approach each business question we throw their way. The candid face to face insights have added enormous value in partnering with Lewers, and have built a level of working confidence and trust that has made Lewers a genuine pleasure to work with.’

NATALIE DEAN | TELSTRA
General Manager, Brands Marketing

LISA LEWERS
Founder and CEO

LISA LEWERS

Founder and CEO

B.Bus. (Mktg), M.Bus. (MktgSc) Experience: 24 years

I have built my career based on research fundamentals that provide a concrete underpinning to my work. My natural curiosity drives me find creative, thought-leading approaches to provide greater clarity to business decision-makers. Research is evolving and it is great to be embracing change.

Growing up, Lisa was heavily influenced and proud of the stories of her family – her grandfather’s cement business and a rich history of potters and painters. These stories reflect her approach to work and life – concrete and creative.

This approach, along with the values of integrity, dependability, openness and supportiveness, provide the framework for Lewers Research. Since 2005, as CEO of Lewers Research, she has sought to provide a fulfilling environment that attracts critical thinkers; giving them the space and permission to provide research that matters.

Today, with over 20 years of research experience across a variety of industries, Lisa has become a trusted advisor to her clients. She enjoys building partnerships, introducing new thinking, new technologies and new ways; helping her clients enjoy the impact of discovery.
ALBERTO FERNANDEZ
Managing Director

ALBERTO FERNANDEZ

Managing Director

B.Bus. Hons (Mktg)

I joined Lewers research because I knew this was a company that, like me, wanted to continually challenge the way research is done. Innovation is in Lewers’ DNA. Furthermore, they are a fun, smart and incredibly respectful group of individuals and I consider myself lucky to work with them.

Alberto joined the Lewers team in 2016, coming from a role as General Manager at GFK and, before that, as the Services Team Leader at Colmar Brunton. Alberto has worked for a wide variety of clients in industries such as: Energy, Insurance, Banking, Tourism, FMCG, Government, Employment, Transport and Logistics, Telecom, Apparel and Fashion, and many others. Alberto has extensive experience directing a range of important research projects, including NPS tracking, brand tracking, Brand Architecture and many others.
MOIRA CALLARD
Head of Qual

MOIRA CALLARD

Head of Qual

Post Grad Comms, MRSRS

I love Lewers and our qual/quant team because they really know their stuff, have incredibly strong client relationships built the best way – through mutual respect, over time – and because the drive is not just to answer core questions but to delve more deeply and come up with ideas and insights that stretch thinking (both our own and our clients’). Oh yeah. And, because it’s fun to come to work every day within a culture like that!

Moira’s passion for people and communication challenges began early with a Post Grad course in Advertising in London. She spent 17 years in Ad agencies in London and Melbourne. In 2001, Moira started Reality Check a specialist qual consultancy, using her skills to meet the challenges of an evolving, complex multi-media landscape. In 2017. Moira merged her business with Lewers, and is now Head of Qual and leading our qualitative team, bringing with her a wealth of knowledge of the retail and services landscapes.
JENNIE GRIFFIN
Head of Analytics

JENNIE GRIFFIN

Head of Analytics

Grad Cert Computing

Along with a great culture, the diversity of Lewers’ projects calls for a wide range of new and exciting analytical techniques. This makes Lewers a great place for inquisitive and engaged analysts to grow. Plus, I get to bring my greyhound, Aggie, to work.

Jennie has been with Lewers since January 2015 as Head of Analytics. With over 20 years’ experience, she has extensive expertise in all aspects of the research process. This includes account management for both Federal and State government and commercial clients, as well as managing and running analytics.

Jennie’s specific areas of expertise include the design of sampling and weighting, statistical analysis and advanced analytics (modelling, segmentation). Her experience includes periods as a Project Director and Customer Analytics Manager at Roy Morgan Research managing a number of significant advanced analytics projects.
PHIL GUARISCO
Head of Research

PHIL GUARISCO

Head of Research

B.Bus.(Mktg), B.A. (Psych)

I love working at Lewers because it provides the scope for me to shine as an individual while also working in a team environment that is constantly searching for and defining the next level in market research. I am blessed to work with individuals who are supremely talented and experienced. Our culture of collaboration, innovation and comradery provides a platform to get the best out of each individual.

Phil joined the Lewers team in early 2011 with prior leadership roles at agencies in Brisbane and Melbourne. With 12 years’ experience in the research industry, Phil has been responsible for directing some of Australia’s largest research clients across industries, including telecommunications, energy, banking and FMCG. This includes extensive experience in segmentation research in telecommunications & technology, energy and banking.