Lewers

Lewers is an experienced, forward-thinking research company dedicated to providing our clients with the insights they need to make the right decisions for their business. At Lewers, we don’t work for you, we work with you. In the true spirit of partnership, we collaborate to work towards shared goals.

We are creative at our core and innovation is in our DNA. Our focus is global as we seek out and engage leading-edge technology solutions that allow us to analyse and predict results with an exceptional level of depth and accuracy. We find the thrill of discovery addictive.

PurplePatch is our own consumer consulting board of over 5,000 engaged participants and the centre of our fast response capabilities. It was created from our clients’ needs for faster quality answers and our desire to have our own hothouse environment to test new approaches.

The purpose of research is not just to deliver numbers, but to provide real insight. We craft meaning from data and provide concrete solutions that address business objectives. We arm our clients with genuine, relevant and outcome-focused insights based on robust, intelligent analysis and critical thinking.

At Lewers, we deliver – because we love what we do.

Our ability and willingness to adapt quickly to the changing needs of our clients means that our work is always relevant and ahead of the curve. You can trust us to provide expert advice and support to create an advantage for your business.

‘Lisa and the whole Lewers team operate as an extension of our customer insights team. The quality of the work Lewers deliver to us is outstanding but the real difference we get from working with Lewers is this insight is delivered to us in a true partnership approach. Lisa and the team deliver the hard news, when it’s needed, in the spirit of respect and mutual accountability for having great work in market which supports our business aspirations. The Lewers team have developed outstanding working relationships not just with the research team but with our Marketers and agencies as well. Our senior marketing team regularly pick up the phone and call Lisa and her team to discuss how the brand is performing in market, what she is seeing in relation to a changing competitive context and to generally discuss current and potential campaigns. The Lewers team are also on the front foot with regards to innovation in the tracking space – through trialling creative ways of delivering insights to looking at evolving the way we collect data and integrate insights from social media and qualitative research alongside traditional quantitative forms of tracking. Lisa and her team have truly developed into a trusted advisor for our marketing team – well beyond a research house providing tracking.’ LIZ MOORE | TELSTRA Former Director of Research, Insights & Analytics

‘The brand and campaign tracking has been invaluable to our planning process. The new methodology means that we have a significantly improved view of where we need to focus our spend by customer segment, region and product. It has closed the loop on reporting in a way that has contributed to our forward planning but also allows us to be more responsive while campaigns are in the market.’

OMD Business Director

‘It is a great pleasure to work with a research partner as collaborative and strategic as Lewers Research. With a deep understanding of our business and enthusiasm to partner with us on uncovering insights to inform marketing opportunities, Lewers add enormous value to our business. Over the past two years, Lewers have worked closely alongside the Telstra marketing and insights teams to develop a range of agile and innovative research solutions. This partnership has provided us with tangible insights that have helped shape our brand and track our marketing communications. My team and I particularly enjoy the passion and dedication with which Lisa Lewers and her team approach each business question we throw their way. The candid face to face insights have added enormous value in partnering with Lewers, and have built a level of working confidence and trust that has made Lewers a genuine pleasure to work with.’

NATALIE DEAN | TELSTRA General Manager, Brands Marketing

PHIL GUARISCO
Executive Director

PHIL GUARISCO

Executive Director

B.Bus.(Mktg), B.A. (Psych)

I love working at Lewers because it provides the scope for me to shine as an individual while also working in a team environment that is constantly searching for and defining the next level in market research. I am blessed to work with individuals who are supremely talented and experienced. Our culture of collaboration, innovation and camaraderie provides a platform to get the best out of each individual.

Phil joined the Lewers team in early 2011 with prior leadership roles at agencies in Brisbane and Melbourne. With 12 years’ experience in the research industry, Phil has been responsible for directing some of Australia’s largest research clients across industries, including telecommunications, energy, banking and FMCG. This includes extensive experience in segmentation research in telecommunications and technology, energy and banking.
LISA LEWERS
Founder and CEO

LISA LEWERS

Founder and CEO

B.Bus. (Mktg), M.Bus. (MktgSc)

I have built my career based on research fundamentals that provide a concrete underpinning to my work. My natural curiosity drives me to find creative, thought-leading approaches to provide greater clarity to business decision-makers. Research is evolving and it is great to be embracing change.

Growing up, Lisa was heavily influenced and proud of the stories of her family – her grandfather’s cement business and a rich history of potters and painters. These stories reflect her approach to work and life – concrete and creative.

This approach, along with the values of integrity, dependability, openness and supportiveness, provide the framework for Lewers Research. Since 2005, as CEO of Lewers Research, she has sought to provide a fulfilling environment that attracts critical thinkers; giving them the space and permission to provide research that matters.

Today, with over 20 years of research experience across a variety of industries, Lisa has become a trusted advisor to her clients. She enjoys building partnerships, introducing new thinking, new technologies and new ways; helping her clients enjoy the impact of discovery.
MOIRA CALLARD
Head of Qual

MOIRA CALLARD

Head of Qual

Post Grad Comms, MRSRS

I love Lewers and our qual/quant team because they really know their stuff, have incredibly strong client relationships built the best way – through mutual respect, over time – and because the drive is not just to answer core questions but to delve more deeply and come up with ideas and insights that stretch thinking (both our own and our clients’). Oh yeah. And, because it’s fun to come to work every day within a culture like that!

Moira’s passion for people and communication challenges began early with a Post Grad course in Advertising in London. She spent 17 years in Ad agencies in London and Melbourne. In 2001, Moira started Reality Check a specialist qual consultancy, using her skills to meet the challenges of an evolving, complex multi-media landscape. In 2017. Moira merged her business with Lewers, and is now Head of Qual and leading our qualitative team, bringing with her a wealth of knowledge of the retail and services landscapes.
JENNIE GRIFFIN
Head of Analytics

JENNIE GRIFFIN

Head of Analytics

Master of Science (Applied Statistics), Grad Cert (Comp)

Along with a great culture, the diversity of Lewers’ projects calls for a wide range of new and exciting analytical techniques. This makes Lewers a great place for inquisitive and engaged analysts to grow. Plus, I get to bring my greyhound, Aggie, to work.

Jennie has been with Lewers since January 2015 as Head of Analytics. With over 20 years’ experience, she has extensive expertise in all aspects of the research process. This includes account management for both Federal and State government and commercial clients, as well as managing and running analytics.

Jennie’s specific areas of expertise include the design of sampling and weighting, statistical analysis and advanced analytics (modelling, segmentation). Her experience includes periods as a Project Director and Customer Analytics Manager at Roy Morgan Research managing a number of significant advanced analytics projects.
ANNE-MARIE MOIR
Head of Innovation

ANNE-MARIE MOIR

Head of Innovation

B.Bus. Applied Economics and Marketing

I joined Lewers because I see innovation as a team sport. There is so much change in business, research and tech and new opportunities are emerging every day. I wanted to be working in place where I could take these ideas into actions. This is a place where stuff gets done. It is a genuinely collaborative environment where there is a great mix of rigour, hard work and fun, and we are backed by great systems and resources.

Anne-Marie was the winner of the 2018 Esomar Innovation Award for her paper: “Can AI play a role in analysis of qualitative research?”. She began her career as an MRSA Trainee in 1993. She has been an Associate Director at Sweeney Research and a Senior Researcher at The Key Response, as well as at Frontline Research in the UK. In this time she has worked across a wide range of industries, and is particularly adept at retail, FMCG, brand development and positioning, new product development, and advertising research. Anne-Marie established her own qualitative agency, Consumer Behaviour, in 2012. Her clients included Dan Murphy’s, Australia Post, L & H, and a range of medium sized businesses and brands
THE LEWERS TEAM

THE LEWERS TEAM

Adam Wallis, Aider Ramazanov, Alastair Cox, Andrew Jancik,
Andy McLellan, Anne-Marie Moir, Dylan Callard, Filip Misevski, Gina Lee,
Ginny Halford, Jennie Griffin, Lara Alexander, Lisa Lewers, May Chantra,
Michelle Mercer, Moira Callard, Phil Guarisco, Rana Bose,
Samantha Barton, Samantha Lewers, Samantha Liew
(yes, we have three Sams!)

STAY RELEVANT. That’s the catchcry that reverberates through the corridors and offices of Lewers Research and the hearts and minds of our people. We innovate to impact, we innovate for our clients, we innovate for ourselves and we won’t stop. Innovation is in our DNA and we are comfortable with pushing ourselves to the level of discomfort to stay relevant. Our owner and CEO, Lisa Lewers, has a knack for questioning everything, never being satisfied with ‘good enough’, leading to a thirst for innovation. A key focus at Lewers is to create or adopt new research tools and techniques that allow us to stay relevant in an ever-changing business landscape. They do this by researching and testing existing techniques, investing time and money on Research & Development of new IP, attending (and presenting at) conferences around the world to keep their finger on the pulse as well as build provider networks and partner with clients to beta test, implement, socialise and embed new techniques into client businesses. We are technique and tool agnostic, and will always consider what approach will be in our clients’ best interest. When it works, it works, and over the last three years we have embedded the following ‘go-tos’ into our research offering:

PurplePatch Online Community: Our own online community of 6,000 members. Used for paid, client research to user-testing of new research tools and techniques.
Emotional Text Analytics (via HEARTBEAT AI): Codes any unstructured text into 10 primary emotions. Established in brand, advertising and customer experience research.
Passive Advertising Measurement (via Beatgrid Media): Accurately measures advertising exposure (reach and frequency) by monitoring ambient sound against a database of audio fingerprints.
Biometrics (via CrowdEmotion): Facial coding to detect emotion when presented with a stimulus, typically advertising. Eye tracking to measure direction and intensity of attention to stimulus, typically advertising.
Mindsight Direct (via Isobar): Implicit technique to understand consumer decision making through a framework of emotionally-based motivations.

At Lewers, we don’t just think outside the sandpit, we build a bigger playground.

This is where you will find articles, papers, points of view, ideas, observations, musings and information about smart and clever innovations we want to share. We hope you will discover things to interest and inspire you.
Click here to visit our Reading Room.

Lewers Research respects and upholds your rights under the Australian Privacy Principles contained in the Privacy Act 1988. As a company member of The Research Society (TRS), Lewers also adheres to the Privacy (Market and Social Research) Code 2014. For detailed information about our Privacy Policy, please click here. This Privacy Policy for Lewers lets you know what personal information of yours we hold, what we do with it, who we will disclose it to and how you can access the personal information we hold about you. You can also find out here how to change inaccurate personal information and how to opt out of receiving communications from us. If you have any further queries, please contact us directly.

Simply fill in this quick form and we will be in touch as soon as possible.

Alternatively, if you would like to talk to us directly, please
feel free to call us during normal business hours on:

P / +61 3 9823 9200

E / info@lewers.com.au

Level 1, 32 Garden Street, South Yarra VIC 3141 Australia

Creative

Collaborative

Concrete

About

We are creative at our core and innovation is in our DNA. Our focus is global as we seek out and engage leading-edge technology solutions that allow us to analyse and predict results with an exceptional level of depth and accuracy. We find the thrill of discovery addictive.

PurplePatch is our own consumer consulting board of over 5,000 engaged participants and the centre of our fast response capabilities. It was created from our clients’ needs for faster quality answers and our desire to have our own hothouse environment to test new approaches.

At Lewers, we deliver – because we love what we do.

partnership

Our ability and willingness to adapt quickly to the changing needs of our clients means that our work is always relevant and ahead of the curve. You can trust us to provide expert advice and support to create an advantage for your business.

KEY STAFF

Innovation

READING ROOM

PRIVACY POLICY

CONTACT

Simply fill in this quick form and we will be in touch as soon as possible.