Creative
Collaborative
Concrete
About
Lewers is an experienced, forward-thinking research company dedicated to providing our clients with the insights they need to make the right decisions for their business. At Lewers, we don’t work for you, we work with you. In the true spirit of partnership, we collaborate to work towards shared goals.
We are creative at our core and innovation is in our DNA. Our focus is global as we seek out and engage leading-edge technology solutions that allow us to analyse and predict results with an exceptional level of depth and accuracy. We find the thrill of discovery addictive.
PurplePatch is our own consumer consulting board of over 5,000 engaged participants and the centre of our fast response capabilities. It was created from our clients’ needs for faster quality answers and our desire to have our own hothouse environment to test new approaches.
The purpose of research is not just to deliver numbers, but to provide real insight. We craft meaning from data and provide concrete solutions that address business objectives. We arm our clients with genuine, relevant and outcome-focused insights based on robust, intelligent analysis and critical thinking.
At Lewers, we deliver – because we love what we do.
partnership
Our ability and willingness to adapt quickly to the changing needs of our clients means that our work is always relevant and ahead of the curve. You can trust us to provide expert advice and support to create an advantage for your business.
KEY STAFF
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PHIL GUARISCO
Executive Director -
LISA LEWERS
Founder and CEO -
MOIRA CALLARD
Head of Qual -
JENNIE GRIFFIN
Head of Analytics -
ANNE-MARIE MOIR
Head of Innovation -
THE LEWERS TEAM
Innovation
STAY RELEVANT. That’s the catchcry that reverberates through the corridors and offices of Lewers Research and the hearts and minds of our people. We innovate to impact, we innovate for our clients, we innovate for ourselves and we won’t stop. Innovation is in our DNA and we are comfortable with pushing ourselves to the level of discomfort to stay relevant. Our owner and CEO, Lisa Lewers, has a knack for questioning everything, never being satisfied with ‘good enough’, leading to a thirst for innovation. A key focus at Lewers is to create or adopt new research tools and techniques that allow us to stay relevant in an ever-changing business landscape. They do this by researching and testing existing techniques, investing time and money on Research & Development of new IP, attending (and presenting at) conferences around the world to keep their finger on the pulse as well as build provider networks and partner with clients to beta test, implement, socialise and embed new techniques into client businesses. We are technique and tool agnostic, and will always consider what approach will be in our clients’ best interest. When it works, it works, and over the last three years we have embedded the following ‘go-tos’ into our research offering:
- PurplePatch Online Community: Our own online community of 6,000 members. Used for paid, client research to user-testing of new research tools and techniques.
- Emotional Text Analytics (via HEARTBEAT AI): Codes any unstructured text into 10 primary emotions. Established in brand, advertising and customer experience research.
- Passive Advertising Measurement (via Beatgrid Media): Accurately measures advertising exposure (reach and frequency) by monitoring ambient sound against a database of audio fingerprints.
- Biometrics (via CrowdEmotion): Facial coding to detect emotion when presented with a stimulus, typically advertising. Eye tracking to measure direction and intensity of attention to stimulus, typically advertising.
- Mindsight Direct (via Isobar): Implicit technique to understand consumer decision making through a framework of emotionally-based motivations.
At Lewers, we don’t just think outside the sandpit, we build a bigger playground.
READING ROOM
This is where you will find articles, papers, points of view, ideas, observations, musings and information about smart and clever innovations we want to share. We hope you will discover things to interest and inspire you.
Click here to visit our Reading Room.
PRIVACY POLICY
Lewers Research respects and upholds your rights under the Australian Privacy Principles contained in the Privacy Act 1988. As a company member of The Research Society (TRS), Lewers also adheres to the Privacy (Market and Social Research) Code 2014. For detailed information about our Privacy Policy, please click here. This Privacy Policy for Lewers lets you know what personal information of yours we hold, what we do with it, who we will disclose it to and how you can access the personal information we hold about you. You can also find out here how to change inaccurate personal information and how to opt out of receiving communications from us. If you have any further queries, please contact us directly.
CONTACT
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